The Durst Organization

  • Director of Residential Leasing

    ID
    2018-1292
    Location
    US-New York
    # of Openings
    1
    Category
    Leasing
  • Durst Profile

    For over 100 years, The Durst Organization has been a family-run business dedicated to the principles of innovation, integrity, community, and sustainability. We develop, build, own, and manage premier office towers and residential buildings that set new standards in environmental responsibility and user efficiency. Our enduring relationships with our tenants and partners are critical to our success and have made us generations of builders, building for generations.

    Overview

    The Director of Residential Leasing is responsible for revenue management of the existing rental portfolio, providing marketing efforts for new projects and supervision of the leasing staff.

    Responsibilities

     

    Leasing

    • Management of Leasing Managers and oversight of the entire Leasing team at multiple residential properties
    • Standardizing the leasing experience portfolio wide
      • Tour presentation, closing and follow up
      • Recognition of services and professional onsite team
      • Coordinate cyclical fair housing training/certifications, etc.
    • Rent Moderation and Optimization for the portfolio
    • Auditing lease paperwork for accuracy in MRI
    • Transitioning the leasing commission structure and monthly incentive programs
    • Reporting-market comps & research, closing ratios, occupancy, etc.
    • Maintain and uphold all fair housing regulations across the Durst residential portfolio

    Marketing Existing Buildings and New Construction–

    • Oversight of online marketing campaign for all aggregate sites like streeteasy, rent.com, craigslist, apartments.com, etc.
    • Control and oversight of Social Media sites such YELP!, Apartmentratings.com, Google, etc.
    • Collaborating with programmers and in-house team to maximize SEO AND SEM strategies to remain relevant and enhance organic SEO.
    • Involvement in social media campaign: Twitter, Instagram, Facebook, etc.
    • Ensuring website availability matches listings
    • Marketing/Advertising- broker, web traffic and creative incentive programs
    • Corporate Rentals-block lease deals for major corporations
    • Preferred Employer Program-Soliciting HR departments at major corporations
    • Renewal Follow up (including pricing)
    • Responsible for annual revenue budgeting
    • Creation of leasing incentive programs, commission structures and contests
    • Marketing New Construction by collaborating with internal team members and outside contractors to create brand identity, marketing collateral, photography, website design, renderings, floorplan design, ect.

     

    Qualifications

    • Bachelor’s Degree
    • 10+ years’ experience in a position with similar responsibilities
    • Salesperson License Required
    • Comparable urban market experience in or similar to New York City
    • Excellent communication skills both written and orally
    • Dynamic leader and motivator through creative methods
    • Ability to work a forty (40) hour schedule, which may include weekends
    • Working knowledge of Rent Stabilization Code, Housing Maintenance Code, DHCR and HPD requirements and Fair Housing Laws

    EEOC

    Equal Opportunity/Affirmative Action Employer: Minorities/Female/Disabled/Veteran

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